Blogging has come a long way before it had been just a mere platform for people who love writing to express themselves, write about their day, the places they went to, the items they used, and a lot more.
Basically, a blog is just like an online diary. As time goes by, people learn to adapt and change. They have now realized that this platform can also be used to run their businesses and sell online. A lot of bloggers had already set up blogshops to sell items that before were just things they blog about. If you are interested to learn more about how to run your own online shop, here are some of the things you might want to consider:
SOME QUESTIONS TO ASK:
- What is your market? Are you going to be a niche shop? What are you going to sell?
- Do you have the time to manage the online shop?
- Do you have enough resources?
- Are you ready to risk?
- Do you have enough technical knowledge to promote your blog? (e.g. Which website should you use to help you promote?) Here are some articles that might be useful to you: Social Media Marketing: Market Your Business With Twitter, and How Facebook Has Changed The Way We Do Business
If you are able to answer all these questions clearly, then you are ready to proceed on creating your online shop. However, you must keep in mind that this is a business. Risk will always be a part of it. So you must make sure that you have the heart and courage to stand up against setbacks!
SETTING UP YOUR BLOGSHOP
1) To setup your blogshop, you must first choose a web hosting service you’re going use to host your blog. There are a number of platforms out there that provide free web hosting services like wordpress.org, blogspot.com, etc. However, there’re limitations to these free platforms (e.g. You may not be able to use custom blog designs or use plugins to enhance the capability of your blogshop). We’re not going into the full details here.
Of course, if you have a little more budget to invest in the branding of your blogshop, you may consider signing up for a professional web hosting service and purchasing your own domain name (eg. myfirstblogshop.sg) to host your blog. This way, you have limitless possibilities to incorporate brand elements/designs into your shop to create your very own brand identity to impress your shoppers!
2) The next step is to brainstorm for a blogshop name. The name must represent what your shop is. Don’t just randomly name yourself as sweetcookiedough if you are going to sell hardware devices. You must make sure that your name represents your blogshop! If you are from Singapore, don’t randomly name your shop as “Bangkok shopping monster”, people will be misled and think you’re not serious enough for business.
Be sure to check the availability of your name in the domain name registration system if you’re planning to register your own domain name. You would want to have a unique yet easy to remember name.
3) After choosing your name, you are ready to set up your blog design and layout. Since you are starting out, it is best if you could consult a friend or a web design professional who knows design and HTML to help you out with your blog design.
In general, try to keep the design simple. Avoid using elaborated blog design and layouts. If you ever followed a website, you will certainly agree that those websites with hard to navigate systems are something that you do not want to see ever again. So keep it simple. Check out this article to learn how to make beautiful textured background designs in Photoshop.
If you want to use WordPress for your blogshop, check out this article for free responsive WordPress themes.
4) Once you’re done with your design and layout, you are now ready to proceed with uploading photos of the items you’re going to sell. You must ensure that the photos are not pixilated and of high quality. Most customers associate poorly taken photos as a sign that the product is not worth the buy as well. Lastly, write something about the items! Don’t just put a caption like “BLUE BAG”! Describe your item in detail, sometimes it is beneficial to make a small review about it and how effective it is.
5) Do not forget to write about yourself and include your contact details, people would want to know who their seller is. It would add a bit of humanity to the blog.
These are just some of the few things that you might want to consider when setting up your blogshop.
It would be easier if you would sell items that are close to your heart! Good luck and enjoy setting up your blogshop!